Released on: March 20, 2008, 3:10 pm

Press Release Author: Dawn Rahicki

Industry: Marketing

Press Release Summary: Museum of Discovery & Science Turns to Top Digital Agency to
Acknowledge $1 Million Gift From Republic Services Inc.


Press Release Body: FORT LAUDERDALE, FL (March 20, 2008) - When The Museum of
Discovery & Science wanted to thank Republic Services Inc., for a $1 million
contribution to its capital campaign, executives turned to digital media, marketing
and content development agency RMS Networks to create a Thank You to remember. A
20-minute video montage played on the five-story AutoNation IMAX Theater screen. It
told Republic's story, and noted the contributions of CEO Jim O'Connor, his people
and the company to the South Florida community.

"The museum's benefactors are leaders of the community who have invested countless
hours and millions of dollars to create one of Fort Lauderdale's cultural
treasures," said Jason Kates, CEO and founder of RMS Networks. "The thank-you video
was written and created to acknowledge Republic and its associates in a style, tone
and quality they would expect."

Republic's contribution is part of the Museum's $20 million, three-year capital
campaign. The gift will fund a new 1,500-square-foot "Green" exhibit designed to
educate visitors about recycling, waste disposal and the purpose and science behind
landfills. The campaign also will expand the Museum and include the EcoDiscovery
Center, featuring exhibits on Florida's environment, ecology, the Everglades, and
the impact of humankind, hurricanes, and climate change.

This wasn't the first time the Museum had turned to RMS, said Patrick Flynn, the
Museum's Executive Vice President of Development. The company in November produced
videos showcasing items being auctioned off as part of a Museum fundraiser. In fact,
RMS frequently works with area charities. RMS recently worked with the Boys & Girls
Clubs of Broward County to produce a video that helped raise $4.5 million.

RMS' creative talent and state-of-the-art facilities deliver high-impact cinematic
productions. For the Republic acknowledgement, RMS incorporated video of "Ronnie the
Recycling Robot," complete with a Republic hat and shirt. RMS combined existing
footage, original content, its own graphical elements and custom in-house animation
- and put the entire production to music.

"The team at RMS are geniuses," Flynn said. "We keep calling on them because they're
good people, easy and fun to work with, and they bring a real creative edge that
everyone truly enjoys. We have fairly high expectations and RMS delivers every
time."

About RMS Networks: RMS Networks is the internet-based, digital media and marketing
agency that develops, manages and delivers the most relevant video advertising
segments to millions of consumers daily. Through rVue, the free to download software
created by RMS, high-traffic venues and consumers can access HD video content,
create playlists and dramatically enhance the shopping experience. From its
headquarters in Fort Lauderdale, Fla., RMS has served clients including AutoNation,
Blockbuster, Subway, Accenture and Advance Auto Parts - all with a simple
proposition: Where ROI meets awareness. That's RMS. Learn more at
www.rmsnetworks.com

About The Museum of Discovery and Science: The mission of the Museum of Discovery
and Science is to provide experiential pathways to lifelong learning in science for
children and adults through exhibits, programs and films. Founded in 1976 as The
Discovery Center, the nonprofit facility serves over 450,000 visitors annually.
Major operational support for the Museum is provided through generous support by
Leadership Guild members including: City Furniture, JM Family Enterprises, Inc.,
Sun-Sentinel and Wachovia. The Museum is open seven days a week, 365 days a year;
Monday through Saturday from 10 a.m. to 5 p.m., and Sunday from noon to 6 p.m. with
extended IMAX® hours on most evenings. The Museum of Discovery and Science is
located downtown at 401 SW Second Street, Fort Lauderdale, Florida 33312. For more
information about the Museum, visitors should call 954.467.MODS (6637) or visit our
web site at www.mods.org



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